New retro : classic graphics, today's designs / Brenda Dermody, Teresa Breathnach.
Material type:
TextPublication details: London ; New York : Thames & Hudson, 2009.Description: 240 p. : ill. (some col.) ; 27 cmISBN: - 0500514704 (hbk.)
- 9780500514702 (hbk.)
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Main Library | NonFiction | 741.609 D435 | Available | 33111006253823 |
Enhanced descriptions from Syndetics:
A concise history of graphic design with an astute selection of contemporary work that makes great use of past inspiration.
Reinterpreting the past--the greatest form of creative flattery--never goes out of fashion. In the midst of today's technologically-driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century.
Drawing on classic examples from the history of graphic design, New Retro shows how the past can be updated to the needs of today. This solidly researched and presented work is aimed at students, for whom much of the book's content will be entirely new, and at design professionals, who are always looking for inspiration from the past.
New Retro features a portfolio of the best international designs produced in recent years, presented by application: editorial, packaging, identity, promotional, and type design. It also includes an historical survey of graphic design, with timelines of key figures and pieces.
Includes bibliographical references and index.
Introduction: what is retro design? -- Retro elements -- 1850-1918 mechanization and reform -- 1918-1945 modernism -- 1945-1965 mid-century modern -- 1954-1980 experimentation and rationality -- Portfolio -- Editorial design -- Packaging design -- Identify design -- Typography and type design -- Promotional design.