The golden secrets of lettering : letter design from first sketch to final artwork / Martina Flor.
Material type: TextLanguage: English Original language: German Publisher: New York, New York : Princeton Architectural Press, [2017]Edition: English edition; First editionDescription: 167 pages : color illustrations ; 25 cmContent type:- text
- still image
- unmediated
- volume
- 9781616895730
- 161689573X
- Lettering
- Lust auf Lettering. English
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Adult Book | Dr. James Carlson Library | NonFiction | 745.61 F632 | Available | 33111008979920 |
Enhanced descriptions from Syndetics:
The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published.
Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.
"Simultaneously published in Germany with the title Lust auf Lettering by Verlag Hermann Schmidt. Verlag Hermann Schmidt 2017" -- title page verso.
Translated from the German.
Includes bibliographical references (page 166).
Foreword -- Introduction -- Visual storytelling : defining lettering and its difference from calligraphy and type design -- The typographic eye : the importance of observation -- The basics : the DNA of letters -- Tools and their applications : pens, brushes, and other tools -- The lettering designers playground : an overview of lettering styles -- Composition and embellishments : structure, hierarchy, and flourishes -- Sketching letterforms : from rough sketch to refined drawing (and some helpful tips and tricks) -- From analog to digital : vectorizing your lettering -- The finishing touch : adding color and texture -- Work in progress : becoming a professional lettering designer.
The Golden Secrets of Lettering is a comprehensive, beautifully illustrated guide to hand lettering. With easy-to-understand instructions and guidelines, plenty of inspirational examples, and hundreds of hand sketches and illustrations, Martina Flor shows readers how to transform their initial lettering concepts and handdrawn sketches into a well-shaped, exquisite piece of digital lettering that can be sold and published. Readers learn how to train their "typographic eye" by studying lettering samples and the anatomy of letters; explore concepts of hierarchy, composition, and flourishes; and discover the many different ways of creating letter shapes. In addition, Flor explains the process of creating a lettering project step by step-- from start to finish, from analog to digital--and gives valuable tips about how to make a career as a lettering artist.