Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1857885503
- 9781857885507
- Consumer dot ology
- Consumerology
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Main Library | NonFiction | 658.834 G776 | Available | 33111006348029 |
Enhanced descriptions from Syndetics:
"This book is a real eye-opener and I would recommend it for any manager at any stage in their career."-- Professional Manager Magazine
Philip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.
Includes bibliographical references and index.
Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.