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Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves.

By: Material type: TextTextPublication details: Boston : Nicholas Brealey, 2010.Description: viii, 216 p. ; 24 cmISBN:
  • 1857885503
  • 9781857885507
Other title:
  • Consumer dot ology
  • Consumerology
Subject(s):
Contents:
Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.834 G776 Available 33111006348029
Total holds: 0

Enhanced descriptions from Syndetics:

"This book is a real eye-opener and I would recommend it for any manager at any stage in their career."-- Professional Manager Magazine

Philip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.

Includes bibliographical references and index.

Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.

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