The little blue book of advertising : fifty-two small ideas that can make a big difference / Steve Lance and Jeff Woll.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1591841240
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Main Library | NonFiction | 659.1 L246 | Available | 33111004512675 |
Enhanced descriptions from Syndetics:
These days, the fundamentals of advertising that truly build great brands are overlooked. However, this is a short, fun-to-read and practical book to redress the balance. Each of the 52 ideas relate to day-to-day problems, with real examples, then provides an innovative, sometimes blunt, solution. Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the must-have resource for salespeople, Lance and Woll have written the perfect handbook for what does and what doesn't work in today's advertising world.
A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale.