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The little blue book of advertising : fifty-two small ideas that can make a big difference / Steve Lance and Jeff Woll.

By: Contributor(s): Material type: TextTextPublication details: New York : Portfolio, 2006.Description: xvii, 270 p. : ill. ; 19 cmISBN:
  • 1591841240
Subject(s): Summary: A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale.
List(s) this item appears in: Small Business and Self-Employment
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 659.1 L246 Available 33111004512675
Total holds: 0

Enhanced descriptions from Syndetics:

These days, the fundamentals of advertising that truly build great brands are overlooked. However, this is a short, fun-to-read and practical book to redress the balance. Each of the 52 ideas relate to day-to-day problems, with real examples, then provides an innovative, sometimes blunt, solution. Just as Jeffrey Gitomer's hugely successful The Little Red Book of Selling became the must-have resource for salespeople, Lance and Woll have written the perfect handbook for what does and what doesn't work in today's advertising world.

A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale.

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