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Trailblazer : the power of business as the greatest platform for change / Marc Benioff and Monica Langley.

By: Contributor(s): Material type: TextTextPublisher: New York : Currency, [2019]Copyright date: ©2019Edition: First editionDescription: x, 251 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781984825193
  • 1984825194
Other title:
  • Trail blazer
Subject(s):
Contents:
Part I. Values Create Value: A New Direction -- Beginnings: The Benioffs of San Francisco -- Values: What You Do Matters -- Trust: The Number One Value -- Customer Success: Transformation Through Technology -- Innovation: Artificial Intelligence and the Power of Ecosystems -- Equality: A Good Look in the Mirror -- Part II. Business Is the Greatest Platform for Change: Shared Knowledge -- OHANA: Redefining Corporate Culture -- Giving Back Means Looking Forward: Investing in the Trailblazers of the Future -- Beginner's Mind: From a Blank Page to the Same Page -- Stakeholders: We Are All Connected on This Planet -- The Activist CEO: Taking a Stand Is Not Optional.
Summary: "The founder and CEO of Salesforce reveals the secrets to building a world-class culture and offers a model for leadership that will define the most successful companies of the future. Trailblazer is Marc Benioff's answer to the one question he's most often asked: what is the secret to driving continuous growth and innovation. His answer: building a culture where values permeate everything you do. As the world has grown vastly more complicated, says Benioff, new pressures, threats, and moral conundrums have inserted themselves into the daily agenda. And none of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. Because in the future, profits and progress will no longer be sustainable unless they serve the greater good. In a rare behind-the-scenes look at the inner workings of one of the world's most admired companies, he reveals how Salesforce's core values--trust, customer success, innovation, and equality--create value: how they have become the company's greatest competitive advantage, and the most powerful engine of its success. Along the way, Benioff describes how the company's values come to life, forming the bedrock of a resilient company culture that empowers every employee, at every level, to do the best work of their lives. And he shares insights and best practices for anyone in any company who wants to adapt their culture to thrive in the face of the inevitable disruption ahead. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone, in any workplace, can become a powerful agent of change"-- Provided by publisher.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.4092 B467 Available 33111009593712
Total holds: 0

Enhanced descriptions from Syndetics:

NEW YORK TIMES BESTSELLER * The founder and co-CEO of Salesforce delivers a n inspiring vision for successful companies of the future--in which changing the world is everyone's business.

"An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world."--Richard Branson

What's the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values--trust, customer success, innovation, and equality--and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success. Because no matter what business you're in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Praise for Trailblazer

"A guide for what every business and organization must do to thrive in this period of profound political and economic change." --Jamie Dimon, chairman and CEO of JPMorgan Chase

"In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change." --Susan Wojcicki, CEO of YouTube

Includes index.

Part I. Values Create Value: A New Direction -- Beginnings: The Benioffs of San Francisco -- Values: What You Do Matters -- Trust: The Number One Value -- Customer Success: Transformation Through Technology -- Innovation: Artificial Intelligence and the Power of Ecosystems -- Equality: A Good Look in the Mirror -- Part II. Business Is the Greatest Platform for Change: Shared Knowledge -- OHANA: Redefining Corporate Culture -- Giving Back Means Looking Forward: Investing in the Trailblazers of the Future -- Beginner's Mind: From a Blank Page to the Same Page -- Stakeholders: We Are All Connected on This Planet -- The Activist CEO: Taking a Stand Is Not Optional.

"The founder and CEO of Salesforce reveals the secrets to building a world-class culture and offers a model for leadership that will define the most successful companies of the future. Trailblazer is Marc Benioff's answer to the one question he's most often asked: what is the secret to driving continuous growth and innovation. His answer: building a culture where values permeate everything you do. As the world has grown vastly more complicated, says Benioff, new pressures, threats, and moral conundrums have inserted themselves into the daily agenda. And none of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. Because in the future, profits and progress will no longer be sustainable unless they serve the greater good. In a rare behind-the-scenes look at the inner workings of one of the world's most admired companies, he reveals how Salesforce's core values--trust, customer success, innovation, and equality--create value: how they have become the company's greatest competitive advantage, and the most powerful engine of its success. Along the way, Benioff describes how the company's values come to life, forming the bedrock of a resilient company culture that empowers every employee, at every level, to do the best work of their lives. And he shares insights and best practices for anyone in any company who wants to adapt their culture to thrive in the face of the inevitable disruption ahead. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone, in any workplace, can become a powerful agent of change"-- Provided by publisher.

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