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Serious eater : a food lover's perilous quest for pizza and redemption / Ed Levine.

By: Material type: TextTextPublisher: [New York, New York] : Portfolio/Penguin, [2019]Description: xix, 264 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780525533542
  • 0525533540
Subject(s): Genre/Form:
Contents:
Missionary of the delicious -- The love I lost -- Grinnell College : where everything seemed possible -- Trying to hook all the shit up -- From jazz guy to ad guy to New York eats -- One small thing -- Gusto : the meal ticket that wasn't -- The siren call of the blogosphere -- Next stop startup-ville -- Team Serious Eats -- Tribe Serious Eats -- 2007 : the year of living deliciously and dangerously -- Meltdowns, traitors, and truth -- The great, slow pivot to recipes -- Some dreams die hard -- The dramamine years -- Only the strong survive -- The jig is up -- Waiting to exhale -- The aftermath -- A day in the life of this Serious eater (2018).
Summary: James Beard Award-winning founder of Serious Eats Ed Levine finally tells the mouthwatering and heartstopping story of building--and almost losing--one of the most acclaimed and beloved food sites in the world. In 2005, Ed Levine was a freelance food writer with an unlikely dream: to control his own fate and create a different kind of food publication. He wanted to unearth the world's best bagels, the best burgers, the best hot dogs--the best of everything edible. To build something for people like him who took everything edible seriously, from the tasting menu at Per Se and omakase feasts at Nobu down to mass-market candy, fast food burgers, and instant ramen. Against all sane advice, he created a blog for $100 and called it...Serious Eats. The site quickly became a home for obsessives who didn't take themselves too seriously. Intrepid staffers feasted on every dumpling in Chinatown and sampled every item on In-N-Out's secret menu. Talented recipe developers like The Food Lab's J. Kenji López-Alt and Stella Parks, aka BraveTart, attracted cult followings. Even as Serious Eats became better-known--even beloved and respected--every day felt like it could be its last. Ed secured handshake deals from investors and would-be acquirers over lunch only to have them renege after dessert. He put his marriage, career, and relationships with friends and family at risk through his stubborn refusal to let his dream die. He prayed that the ride would never end. But if it did, that he would make it out alive. This is the moving story of making a glorious, weird, and wonderful dream come true. It's the story of one food obsessive who followed a passion to terrifying, thrilling, and mouthwatering places--and all the serious eats along the way.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library Biography Levine, E. L665 Available 33111009690203
Total holds: 0

Enhanced descriptions from Syndetics:

Beloved food writer and founder of Serious Eats Ed Levine tells the story of his misadventures building--and almost losing--the business that became one of the most acclaimed and valuable food websites in the world. In 2006, Ed Levine didn't know a bite from a byte, but he spent $100 to buy the domain name for seriouseats.com. By the end of 2017, Serious Eats had more than ten million unique visitors a month--and Ed had become a millionaire. How did it happen? Levine was an expert on pizza, fries, burgers and all things delicious, and these passions served him well as a freelance food journalist seeking out the best food in New York City and beyond for the New York Times, Gourmet magazine, and public radio. But in the mid-2000s, he saw what was coming- the digitalization of media, offering an opportunity for an iconoclastic voice eager to be heard. Armed with investments from his family and friends and a stubborn refusal to lose, Levine dove head-first into the lawless world of digital publishing. And while he made a huge splash in the food world, instantly attracting a voracious audience of food obsessives and elite chefs like Thomas Keller and Tom Colicchio, the site struggled to survive financially. Over the next ten years, Levine fought to keep his dream alive, even resorting to personally guaranteeing loans to make payroll. This is the story of the terrifying, thrilling, and mouthwatering journey of what it really takes to "follow your passion."

Includes recipes.

Includes bibliographical references.

James Beard Award-winning founder of Serious Eats Ed Levine finally tells the mouthwatering and heartstopping story of building--and almost losing--one of the most acclaimed and beloved food sites in the world. In 2005, Ed Levine was a freelance food writer with an unlikely dream: to control his own fate and create a different kind of food publication. He wanted to unearth the world's best bagels, the best burgers, the best hot dogs--the best of everything edible. To build something for people like him who took everything edible seriously, from the tasting menu at Per Se and omakase feasts at Nobu down to mass-market candy, fast food burgers, and instant ramen. Against all sane advice, he created a blog for $100 and called it...Serious Eats. The site quickly became a home for obsessives who didn't take themselves too seriously. Intrepid staffers feasted on every dumpling in Chinatown and sampled every item on In-N-Out's secret menu. Talented recipe developers like The Food Lab's J. Kenji López-Alt and Stella Parks, aka BraveTart, attracted cult followings. Even as Serious Eats became better-known--even beloved and respected--every day felt like it could be its last. Ed secured handshake deals from investors and would-be acquirers over lunch only to have them renege after dessert. He put his marriage, career, and relationships with friends and family at risk through his stubborn refusal to let his dream die. He prayed that the ride would never end. But if it did, that he would make it out alive. This is the moving story of making a glorious, weird, and wonderful dream come true. It's the story of one food obsessive who followed a passion to terrifying, thrilling, and mouthwatering places--and all the serious eats along the way.

Missionary of the delicious -- The love I lost -- Grinnell College : where everything seemed possible -- Trying to hook all the shit up -- From jazz guy to ad guy to New York eats -- One small thing -- Gusto : the meal ticket that wasn't -- The siren call of the blogosphere -- Next stop startup-ville -- Team Serious Eats -- Tribe Serious Eats -- 2007 : the year of living deliciously and dangerously -- Meltdowns, traitors, and truth -- The great, slow pivot to recipes -- Some dreams die hard -- The dramamine years -- Only the strong survive -- The jig is up -- Waiting to exhale -- The aftermath -- A day in the life of this Serious eater (2018).

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