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Hit 'em where it hurts : how to save democracy by beating Republicans at their own game / Rachel Bitecofer ; with Aaron Murphy.

By: Contributor(s): Material type: TextTextPublisher: New York : Crown, [2024]Copyright date: ©2024Edition: First editionDescription: xvii, 262 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780593727140
  • 0593727142
Other title:
  • Hit them where it hurts
Subject(s):
Contents:
Part I: Rough clay -- Democracy on its deathbed -- Partisanship is a helluva drug -- You are what you eat -- A critical culture war -- Part II: Chess versus checkers -- This or that? -- All politics are national -- Controlling the narrative -- Part III: The art of electoral war -- Stronger messaging in seven steps -- How to land punches -- How to give wedgies -- The proof is in the pudding -- Voters are just not that into you.
Summary: "A radical, urgent plan for how the Democratic Party and its supporters can maintain power at one of the most pivotal moments in the history of our nation's democracy. Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies-especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue-like the Supreme Court's 2022 Dobbs decision overturning Roe v. Wade-have they found a way to counter this effect. Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats' rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept-negative partisanship, or the idea that voters, even most so-called independents, don't vote for their candidate so much as they vote against their candidate's opponent. Seen through this lens, Hit 'Em Where It Hurts is a deep dive into the Republicans' own playbook, sharing how Democrats can turn the Right's own tactics against them. The way for Democrats to wage-and win-electoral war, Bitecofer writes, is to present themselves as "brand ambassadors for freedom, health, wealth, safety, and common sense," the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues. As America careens into the election cycle that will determine its democratic future, Hit 'Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour"-- Provided by publisher.
Holdings
Item type Home library Collection Shelving location Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Dr. James Carlson Library NonFiction 324.2736 B624 Available 33111011115272
Adult Book Adult Book Main Library NonFiction New 324.2736 B624 Available 33111011244890
Total holds: 0

Enhanced descriptions from Syndetics:

A radical, urgent plan for how the Democratic Party and its supporters can win elections at one of the most pivotal moments in the history of our nation's democracy

"Bitecofer hits hard against the GOP tactics of fear and anger and the Democrats' status quo narratives around political engagement and winning elections."--Michael Steele, former RNC chair

Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies--especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue--like the Supreme Court's 2022 Dobbs decision overturning Roe v. Wade --have they found a way to counter this effect.

Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats' rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept-- negative partisanship, or the idea that voters, even most so-called independents, don't vote for their candidate so much as they vote against their candidate's opponent. Seen through this lens, Hit 'Em Where It Hurts is a deep dive into the Republicans' own playbook, sharing how Democrats can turn the Right's own tactics against them. The way for Democrats to wage--and win--electoral war, Bitecofer writes, is to present themselves as "brand ambassadors for freedom, health, wealth, safety, and common sense," the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues.

As America careens into the election cycle that will determine its democratic future, Hit 'Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour.

Includes bibliographical references (pages 225-250) and index.

Part I: Rough clay -- Democracy on its deathbed -- Partisanship is a helluva drug -- You are what you eat -- A critical culture war -- Part II: Chess versus checkers -- This or that? -- All politics are national -- Controlling the narrative -- Part III: The art of electoral war -- Stronger messaging in seven steps -- How to land punches -- How to give wedgies -- The proof is in the pudding -- Voters are just not that into you.

"A radical, urgent plan for how the Democratic Party and its supporters can maintain power at one of the most pivotal moments in the history of our nation's democracy. Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies-especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue-like the Supreme Court's 2022 Dobbs decision overturning Roe v. Wade-have they found a way to counter this effect. Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats' rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept-negative partisanship, or the idea that voters, even most so-called independents, don't vote for their candidate so much as they vote against their candidate's opponent. Seen through this lens, Hit 'Em Where It Hurts is a deep dive into the Republicans' own playbook, sharing how Democrats can turn the Right's own tactics against them. The way for Democrats to wage-and win-electoral war, Bitecofer writes, is to present themselves as "brand ambassadors for freedom, health, wealth, safety, and common sense," the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues. As America careens into the election cycle that will determine its democratic future, Hit 'Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour"-- Provided by publisher.

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