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Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

By: Material type: TextTextSeries: BK business bookPublisher: San Francisco : Berrett-Koehler Publishers, [2014]Description: x, 98 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1626561869 (paperback)
  • 9781626561861 (paperback)
Subject(s):
Contents:
SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons.
Summary: "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.827 W335 Available 33111007907302
Total holds: 0

Enhanced descriptions from Syndetics:

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

Includes index.

SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons.

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.

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