Technically food : inside Silicon Valley's mission to change what we eat / Larissa Zimberoff.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781419747090
- 1419747096
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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Main Library | NonFiction | 613.2 Z71 | Available | 33111010526610 |
Enhanced descriptions from Syndetics:
Ultraprocessed and secretly produced foods are roaring back into vogue, cheered by consumers and investors because they are vegetarian--often vegan--and help address societal issues. And as our food system leaps ahead to a sterilized lab of the future, we think we know more about our food then we ever did, but because so much is happening so rapidly, we actually know less. This isn't stopping the companies or the consumers, however. We want a more transparent food system--but we don't know what questions to ask. In Technically Food, investigative reporter Larissa Zimberoff pokes holes in the marketing mania behind today's changing food landscape and clearly shows the tradeoffs of replacing real food with technologydriven approximations.
"Ultra-processed and secretly produced foods are cheered by consumers and investors because they are plant-based--often vegan--and help address societal issues. An investigative reporter pokes holes in the mania behind today's changing food landscape and clearly shows the trade-offs of replacing real food with technology-driven approximations."-- Publisher's description.
Includes bibliographical references and index.