How to sell your crafts online : a step-by-step guide to successful sales on Etsy and beyond / Derrick Sutton.
Material type:
TextPublication details: New York : St. Martin's Griffin, c2011.Edition: 1st edDescription: 204 p. : col. ill. ; 22 cmISBN: - 0312541260
- 9780312541262
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Main Library | NonFiction | 745.5068 S967 | Available | 33111006829887 |
Enhanced descriptions from Syndetics:
With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton.
Based on Sutton's self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. He shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more.
Some of the topics covered include:
- How to design a catchy Etsy banner
- How to gain an instant analysis of your shop and where you need to focus your efforts
- A crash course on photographing your items and key mistakes to avoid
- Fail-safe copywriting secrets
- How to take advantage of Etsy's forums, Treasury, and more
- The effective way to use Facebook and Twitter, and why so many people get it wrong
A perfect gift for entrepreneurial artists, How to Sell Your Crafts Online offers crafters practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business!
Praise for Derrick Sutton's e-Guide Crafting Success :
"This is really a great guide through the mind-boggling thicket of internet selling. It's so easy to follow and straight forward..." --- Etsy seller jenniferwhitmer
"I definitely saw a difference in my sales after doing many of the things suggested." --- Etsy seller mishmishmarket
"A true wealth of useful information." --- Etsy seller helixelemental
"[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading." -- Licky Drake, HappyGoLicky Custom Silver Jewelry
"A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years." --- Etsy seller HandpaintedGifts
Includes index.
Naming your Etsy shop -- Search engine optimization -- Your Etsy banner -- Writing listings that sell -- A crash course in photography -- The art of tagging -- Profiling you -- Google e-mail -- Packing and preparation -- Creating professional business cards -- Samples and promotions -- Who loves you? -- Tracking your process with Google Analytics -- Connecting on the Etsy forums -- Joining and forming Etsy teams -- Creating Etsy treasuries -- Get ahead in the holidays -- Your Google Places -- Submitting to dmoz -- Stumbling with StumbleUpon -- Flickr : your online photo album -- We love Etsy -- Getting ideas from Google Reader -- Of tweeting and Twitter -- Blogging : your online diary -- Facebook -- Creating a lens with Squidoo -- Your HubPage -- Further Web 2.0 sites -- Writing a mini-masterpiece with EzineArticles -- Advertising with craigslist -- Making a movie with YouTube.