The Bloomberg guide to business journalism / Paul Addison, Jennifer Sondag, Cherian Thomas and Carolina Wilson.
Material type:
TextPublisher: New York : Columbia University Press, [2024]Description: 248 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9780231198325
- 0231198329
- 9780231198356
- 0231198353
| Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
Adult Book
|
Main Library | NonFiction | New | 070.4 A226 | Available | 33111011335557 |
Enhanced descriptions from Syndetics:
The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences-from general consumers of business news to market specialists-and how to present compelling stories across print, web, video, and audio formats.
At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more.
An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course.
This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.
Includes index.
"This book will show aspiring financial journalists as well as business professionals and students. how to excel in business/financial journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically. The book will offer clear and concise advice on how to report, write, edit and produce multimedia content for today's busy readers, listeners and viewers. It will include an online companion so that exercises can be completed individually or in a classroom setting. Bloomberg's prominence in financial and business journalism globally is the book's main advantage. It is for students and practitioners who want to enter or transfer to a business beat. At the heart of the book are exercises and explanations about the best and most appropriate ways to cover companies and industries, financial markets, economies, financial institutions and government/politics. They would show how to chronicle capitalism for different types of audiences -- from general consumers of business news to market specialists, from TV viewers to blog, web and magazine readers, from investors demanding instant short-form journalism to strategists reading feature narratives. These will be written for global audiences so that the book will have as much appeal in India, China and Africa as in the U.S. and the U.K"-- Provided by publisher.