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The 5 paths to persuasion : the art of selling your message / Robert B. Miller and Gary A. Williams ; with Alden Hayashi.

By: Contributor(s): Material type: TextTextPublication details: New York : Warner Books, 2004.Description: xiv, 240 p. : ill. ; 24 cmISBN:
  • 0446532398
Other title:
  • Five paths to persuasion
Subject(s): DDC classification:
  • 658.4/5 22
LOC classification:
  • HD30.3 .M553 2004
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.45 M649 Available 33111002993109
Total holds: 0

Enhanced descriptions from Syndetics:

It doesn't matter how smart your idea is, if you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of THE 5 PATHS TO PERSUASION. This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

Includes index.

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