The 5 paths to persuasion : the art of selling your message / Robert B. Miller and Gary A. Williams ; with Alden Hayashi.
Material type: TextPublication details: New York : Warner Books, 2004.Description: xiv, 240 p. : ill. ; 24 cmISBN:- 0446532398
- Five paths to persuasion
- 658.4/5 22
- HD30.3 .M553 2004
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Adult Book | Main Library | NonFiction | 658.45 M649 | Available | 33111002993109 |
Enhanced descriptions from Syndetics:
It doesn't matter how smart your idea is, if you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of THE 5 PATHS TO PERSUASION. This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.
Includes index.