Marketing / Richard L. Sandhusen.
Material type: TextSeries: Business review booksPublication details: Hauppauge, N.Y. : Barron's, c2000.Edition: 3rd edDescription: xv, 559 p. : ill., maps ; 23 cmISBN:- 0764112775
- 658.8 21
- HF5415 .S272 2000
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Adult Book | Main Library | NonFiction | 658.8 S217 | Available | 33111003713241 |
Enhanced descriptions from Syndetics:
Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.
Includes bibliographical references and indexes.