Syndetics cover image
Image from Syndetics

Marketing / Richard L. Sandhusen.

By: Material type: TextTextSeries: Business review booksPublication details: Hauppauge, N.Y. : Barron's, c2000.Edition: 3rd edDescription: xv, 559 p. : ill., maps ; 23 cmISBN:
  • 0764112775
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .S272 2000
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Adult Book Adult Book Main Library NonFiction 658.8 S217 Available 33111003713241
Total holds: 0

Enhanced descriptions from Syndetics:

Thoroughly revised, this book comprehensively covers the modern marketing curriculum presented in leading business schools. Reflecting today's world, it emphasizes the global marketplace. A true-to-life hypothetical company is presented with explanation and analysis of both domestic and international marketing strategies. Books in this series are designed mainly for classroom use, and make excellent supplements to college texts. In adult education or business brush-up programs, they can serve as fine main texts.

Includes bibliographical references and indexes.

Powered by Koha