The elements of choice : why the way we decide matters / Eric J. Johnson.
Material type:
TextPublisher: New York : Riverhead Books, an imprint of Penguin Random House LLC, 2021Description: 390 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9780593084434
- 0593084438
| Item type | Home library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
Adult Book
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Dr. James Carlson Library | NonFiction | 153.83 J66 | Checked out | dirt stains top corner 3/15/22 | 05/20/2024 | 33111010599708 | |||
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Adult Book
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Main Library | NonFiction | 153.83 J66 | Available | 33111010742654 |
Enhanced descriptions from Syndetics:
A leader in decision-making research reveals how choices are designed--and why it's so important to understand their inner workings
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We're influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we're often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
We are all choice architects, for ourselves and for others. Whether you're helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that's right for them.
Includes bibliographical references and index.
Shaping choices -- Plausible paths -- Assembled preferences -- Goals of choice architecture -- Decisions by default -- How many options? -- Putting things in order -- Describing options -- Building choice engines -- Becoming better choice architects.
"A guide to the inner workings of how decisions are made-and an essential toolkit for helping others make decisions better. Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further, and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made. Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we're often unaware of just how much they influence our reasoning. Johnson is the lead researcher behind some of the most well known and cited research on decision-making. He draws on his original studies and meta-analyses of decision-building findings to reveal how the structure of choices affects outcomes. This book is essential for business people, policy makers, and anyone tasked with helping others make decisions. We are all choice architects, for ourselves and for others. Whether you're helping students choose the right school, helping patients pick the right health insurance plan, or deciding how to invest for your own retirement, Johnson provides the tools you need to guide anyone to the decision that's right for them"-- Provided by publisher.