000 01207cam a2200325 a 4500
001 007149380
005 20180722212716.0
008 111209s2012 nyu 001 0 eng
010 _a2011049212
020 _a1591844835
020 _a9781591844839
035 _a(OCoLC)768480265
040 _aDLC
_beng
_cDLC
_dYDXCP
_dBDX
_dIAD
_dWIM
_dCDX
_dVP@
_dBWX
_dNFG
042 _apcc
049 _aNFGA
092 _a658.4094
_bS454
100 1 _aSegall, Ken.
_9207380
245 1 0 _aInsanely simple :
_bthe obsession that drives Apple's success /
_cKen Segall.
260 _aNew York, NY :
_bPortfolio,
_cc2012.
300 _axi, 225 p. ;
_c24 cm.
500 _aIncludes index.
505 0 _aForeword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgments -- Index.
600 1 0 _aJobs, Steve,
_d1955-2011.
_9193733
610 2 0 _aApple Computer, Inc.
_9202141
650 0 _aCreative ability in business.
_937609
650 0 _aMarketing.
_917562
942 _cBOOK
_09
994 _aC0
_bNFG
998 _a007149380
999 _c127946
_d127946