000			01641cam a2200349Ka 4500
001			007166050
005			20180722212825.0
008			110930s2012 txu b 000 0 eng d
010			_a2011945096
020			_a1608322777
020			_a9781608322770 : _c$24.95
035			_a(OCoLC)755703856
040			_aBTCTA _beng _cBTCTA _dDON _dOCLCQ _dOCO _dBDX _dILC _dNFG
049			_aNFGA
092			_a658.11 _bP512
100	1		_aPetty, Sarah. _9209722
245	1	0	_aWorth every penny : _bbuild a business that thrills your customers and still charge what you're worth / _cSarah Petty [and] Erin Verbeck.
250			_a1st ed.
260			_aAustin, Tex. : _bGreenleaf Book Group Press, _c2012.
300			_axii, 194 p. ; _c22 cm.
504			_aIncludes bibliographical references.
505	0		_aBoutique is a business model, not a gift shop -- Branding -- Products, services, and the customer experience -- Price -- Marketing & selling -- Conclusion: You can be worth every penny -- Epilogue: For those who haven't done it yet.
520			_aA revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.
650		0	_aNew business enterprises _xPlanning. _969671
650		0	_aPricing. _9209723
650		0	_aSmall business marketing. _9209724
650		0	_aSuccess in business. _935821
700	1		_aVerbeck, Erin. _9209725
942			_cBOOK _017
994			_aC0 _bNFG
998			_a007166050
999			_c129974 _d129974