| 000 | 01826cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 007399615 | ||
| 005 | 20180722214225.0 | ||
| 008 | 130316s2013 ilua b 001 0 eng | ||
| 010 | _a2013005134 | ||
| 020 | _a1555707661 (paperback : alk. paper) | ||
| 020 | _a9781555707668 (paperback : alk. paper) | ||
| 035 | _a(OCoLC)830667989 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dNTE _dILC _dYDXCP _dCDX _dNFG |
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| 042 | _apcc | ||
| 049 | _aNFGA | ||
| 092 |
_a021.7 _bW235 |
||
| 100 | 1 |
_aWalters, Suzanne. _9235467 |
|
| 245 | 1 | 0 |
_aBreakthrough branding : _bpositioning your library to survive and thrive / _cSuzanne Walters and Kent Jackson. |
| 264 | 1 |
_aChicago : _bNeal-Schuman, an imprint of the American Library Association, _c2013. |
|
| 300 |
_axxii, 191 pages ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries. | |
| 520 | _aLibraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion. | ||
| 650 | 0 |
_aBranding (Marketing) _998348 |
|
| 650 | 0 |
_aLibraries _xMarketing. _9168378 |
|
| 700 | 1 |
_aJackson, Kent, _d1945- _9235468 |
|
| 942 |
_cBOOK _01 |
||
| 994 |
_aC0 _bNFG |
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| 998 | _a007399615 | ||
| 999 |
_c156138 _d156138 |
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