000			01805cam a2200397Ii 4500
001			007409279
005			20180722214231.0
008			130214s2013 ohua 001 0 eng d
015			_aGBB319849 _2bnb
016	7		_a016294828 _2Uk
019			_a800025704
020			_a1440318484 (hbk.)
020			_a9781440318481 (hbk.)
035			_a(OCoLC)829961811 _z(OCoLC)800025704
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dYDXCP _dUNL _dSHH _dBTCTA _dCXP _dZSZ _dOCLCQ _dQBX _dNFG
049			_aNFGA
092			_a659.14 _bW976
100	1		_aWyatt, Paul, _eauthor. _9235601
245	1	4	_aThe digital creative's survival guide / _cPaul Wyatt.
260			_aCincinnati, Ohio : _bHow Books, _c2013.
300			_a192 pages : _billustrations (chiefly color) ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"Everything you need for a successful career in web, app, multimedia and broadcast design"--Cover.
500			_aIncludes index.
520			_aThis guide has practical advice on topics like managing studio politics, dealing with nightmare clients, using good digital project management practices, understanding design briefs and finding your niche in a constantly changing industry. Included are: interviews with successful creatives from around the world; deconstructions of digital design projects that worked; practical career information and advice for staying marketable and future-proof.
650		0	_aAdvertising campaigns. _9235602
650		0	_aAdvertising _xManagement. _9235603
650		0	_aAdvertising _xVocational guidance. _9235604
650		0	_aBroadcast advertising. _9235605
650		0	_aInternet advertising. _956854
942			_cBOOK _05
994			_aC0 _bNFG
998			_a007409279
999			_c156469 _d156469