000 02688cam a2200397 i 4500
001 007752603
005 20180722221310.0
008 150205s2015 nyu 000 0 eng
010 _a2014049281
019 _a903986294
_a907934710
_a913084738
020 _a1455584142 (hbk.)
020 _a9781455584147 (hbk.)
020 _z9781455584154 (ebk.)
020 _z9781478903697 (audio download)
035 _a(OCoLC)890625943
_z(OCoLC)903986294
_z(OCoLC)907934710
_z(OCoLC)913084738
040 _aDLC
_erda
_beng
_cDLC
_dIG#
_dBTCTA
_dBDX
_dOCLCF
_dBUR
_dVP@
_dYDXCP
_dNFG
049 _aNFGA
092 _a650.1
_bL699
100 1 _aLicht, Aliza,
_eauthor.
_9283951
245 1 0 _aLeave your mark :
_bland your dream job, kill it in your career, rock social media /
_cAliza Licht ; foreword by Donna Karan.
250 _aFirst edition.
264 1 _aNew York :
_bGrand Central Publishing,
_c2015.
300 _axxii, 259 pages ;
_c22 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
505 0 _aPart I: Landing your dream job. Finding the right career path ; Getting experience when you have no experience ; Writing a killer cover letter and rock-solid resumé ; Sucking your internship dry ; Nailing your first interview ; Scoring your first business card -- Part II: Killing it in your career. Going for the promotion and the raise ; Surviving people and politics ; Shifting gears and getting ahead ; Text-message speak and other ways to ruin your chances -- Part III: Rocking social media. The making of DKNY PR GIRL and half a million followers ; Revealing fashion's biggest Twitter secret ; Being socially savvy ; Social media damage control -- Part IV: Creating the brand of you. Being your own publicist ; Casting yourself in a new leading role ; When you get to the top, don't be an asshole ; Making cocktails count ; Presenting like a pro.
520 _aThis "isn't an advice book--it's a mentorship in [259] pages. Aliza Licht--global fashion communications executive, AKA fashion's favorite 'PR girl' and Twitter phenom--is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk ... [delivering] personal and professional guidance for people just starting their careers and for people who are well on their way"--
_cProvided by publisher.
650 0 _aCareer development.
_964836
650 0 _aSocial media.
_919641
650 0 _aSuccess.
_94837
650 0 _aVocational guidance.
_927545
942 _cBOOK
_010
994 _aC0
_bNFG
998 _a007752603
999 _c195936
_d195936