000			04009cam a2200421Ii 4500
001			ocn925490183
003			OCoLC
005			20180722221641.0
008			151019s2015 nyuab b 001 0deng d
040			_aPNX _beng _cPNX _dPNX _dBKL _dON8 _dBUR _dCLE _dOCLCQ _dYDXCP _dOQX _dCDX _dOCLCF _dTOH _dBDX _dBTCTA _dGK8 _dPAP _dJRU _dNFG
019			_a900623974 _a919590973 _a922559843
020			_a9781594204968
020			_a1594204969
035			_a(OCoLC)925490183 _z(OCoLC)900623974 _z(OCoLC)919590973 _z(OCoLC)922559843
043			_ae-gx---
092			_a284.1092 _bP499
049			_aNFGA
100	1		_aPettegree, Andrew, _eauthor. _9165665
245	1	0	_aBrand Luther : _b1517, printing, and the making of the Reformation / _cAndrew Pettegree.
246	1		_iTitle on jacket : _aBrand Luther : _bhow an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe-- and started the Protestant Reformation.
264		1	_aNew York : _bPenguin Press, _c2015.
300			_axvi, 383 pages : _billustrations, maps ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 343-368) and index.
520			_aWhen Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. This book fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.--Adapted from book jacket.
505	0		_aPart 1: A singular man. A small town in Germany ; The making of a revolutionary ; Indulgence -- Part 2: The eye of the storm. Outlaw ; Brand Luther -- Part 3: Friends and adversaries. Luther's friends ; The Reformation in the cities ; Partings -- Part 4: Building the Church. The nation's pastor ; Endings ; Legacy.
520			_a"A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary, "--Amazon.com.
600	1	0	_aLuther, Martin, _d1483-1546. _919011
650		0	_aReformation _zGermany. _9130212
650		0	_aChristian literature _xPublishing _zGermany _xHistory _y16th century. _9288761
650		0	_aPrinting _zGermany _zWittenberg (Saxony-Anhalt) _xHistory _y16th century. _9288762
651		0	_aWittenberg (Saxony-Anhalt, Germany) _xHistory _y16th century. _9288763
651		0	_aGermany _xChurch history _y16th century. _9288764
994			_aC0 _bNFG
942	0	0	_016
999			_c199958 _d199958