000			04662cam a2200505 i 4500
001			ocn909974325
003			OCoLC
005			20180722222033.0
008			151116t20162016nyuaf b 001 0deng
010			_a 2015031998
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBTCTA _dBDX _dOCLCF _dGK8 _dBKL _dLF3 _dIK2 _dZLM _dCOO _dABG _dPUL _dSTF _dJQM _dOCLCA _dOCL _dOCLCQ _dOCLCO _dZCU _dOCLCO _dNFG
019			_a934086143
020			_a9780393067064 _q(hardcover)
020			_a0393067068 _q(hardcover)
035			_a(OCoLC)909974325 _z(OCoLC)934086143
042			_apcc
043			_an-us---
092			_a973.099 _bG798
049			_aNFGA
100	1		_aGreenberg, David, _d1968- _968159
245	1	0	_aRepublic of spin : _ban inside history of the American presidency / _cDavid Greenberg.
250			_aFirst edition.
264		1	_aNew York, N.Y. : _bW.W. Norton & Company, _c[2016]
264		4	_c©2016
300			_axvii, 540 pages, 16 unnumbered pages of plates : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 453-507) and index.
505	0		_aA world of spin -- The age of publicity. Theodore Roosevelt and the public presidency ; William McKinley and the passing of the old order ; The rise of public opinion ; "The fair-haired" ; Muckraking and its critics ; The passion of Upton Sinclair ; The dawn of public relations ; Wilson speaks ; Pitiless publicity ; The press agents' war ; The journey of George Creel ; Disillusionment -- The age of ballyhoo. Return to normalcy ; Walter Lippmann and the problem of the majority ; The likes and dislikes of H.L. Mencken ; Bruce Barton and the soul of the 1920s ; "Silent Cal" ; The overt acts of Edward Bernays ; Master of emergencies -- The age of communication. Tuned to Roosevelt ; Nazism and propaganda ; The dark side of radio ; Campaigns, Inc. ; The Wizard of Washington ; The road to war ; The facts and figures of Archibald MacLeish ; Propaganda and the "good war" -- The age of news management. The underestimation of Harry Truman ; George Gallup's democracy ; Psychological warfare ; Eisenhower answers America ; Salesmanship and secrecy ; The TV president ; "Atoms for peace" ; Vance Packard and the anxiety of persuasion -- The age of image making. The unmaking of presidential mystique ; The great debates ; The politics of image ; The Kennedy moment ; News management in Camelot ; Crisis ; "Let us continue" ; The credibility gap ; The new politics -- The age of spin. The permanent campaign arrives ; The Reagan apotheosis ; Spinning out of control ; George W. Bush and the "truthiness" problem ; Barack Obama and the spin of no spin.
520	2		_a"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric, ' Gilded Age politicians called it 'publicity, ' and some today might call it 'lying, ' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people-- in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative introduces us to the visionary advisers who taught politicians to manage the press, gauge public opinion, and master the successive new media of radio, television, and the Internet. We see Wilson pioneering the press conference, FDR scheming with his private pollsters, Reagan's aides hatching sound bites, and George W. Bush staging his extravagant photo-ops. We also see the past century's most provocative political critics, from H.L. Mencken to Stephen Colbert, grappling with the ambiguous role of spin in a democracy-- its capacity for misleading but also for leading"--Provided by publisher.
650		0	_aPresidents _zUnited States _xHistory. _998200
650		0	_aPresidents _zUnited States _xPublic opinion _xHistory. _9294588
650		0	_aPresidents _zUnited States _vBiography. _9726
650		0	_aPublic relations and politics _zUnited States _xHistory. _9294589
650		0	_aCommunication in politics _zUnited States _xHistory. _9294590
650		0	_aPublic opinion _xPolitical aspects _zUnited States _xHistory. _9294591
650		0	_aPolitical consultants _zUnited States _vBiography. _98998
650		0	_aSpin doctors _zUnited States _vBiography. _9294592
650		0	_aCritics _zUnited States _vBiography. _912392
651		0	_aUnited States _xPolitics and government. _9196
655		7	_aBiographies. _2lcgft _9870
994			_aC0 _bNFG
942	0	0	_04
999			_c223225 _d223225