000			03106cam a2200445 i 4500
001			ocn915153151
003			OCoLC
005			20180722223905.0
008			150724s2016 ncua b 001 0 eng
010			_a 2015029217
040			_aDNLM/DLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dBDX _dNLM _dSO$ _dGZM _dCHVBK _dOCLCF _dCPL _dVET _dPRC _dOCLCO _dZLM _dOCLCQ _dOCLCO _dOCLCA _dNDS _dOCLCO _dCGN _dNFG
016	7		_a101664452 _2DNLM
019			_a893452584
020			_a9781469622774 _q(hardback : alkaline paper)
020			_a1469622777 _q(hardback : alkaline paper)
020			_z9781469622781 _q(ebook)
035			_a(OCoLC)915153151 _z(OCoLC)893452584
042			_apcc
043			_an-us---
092			_a368.382 _bT656
049			_aNFGA
100	1		_aTomes, Nancy, _d1952- _eauthor. _9322613
245	1	0	_aRemaking the American patient : _bhow Madison Avenue and modern medicine turned patients into consumers / _cNancy Tomes.
264		1	_aChapel Hill : _bUniversity of North Carolina Press, _c[2016]
264		4	_c©2016
300			_axviii, 538 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aStudies in social medicine
504			_aIncludes bibliographical references (pages 473-518) and index.
505	0		_aIntroduction: This isn't your father's patient -- Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette -- Conclusion: The barbarians are at the gate.
520			_a"In a work that spans the twentieth century, Nancy Tomes questions the popular -- and largely unexamined -- idea that in order to get good health care, people must learn to shop for it. This book explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the vast realm we now think of as "health care," Tomes considers what it means to be a "good" patient. As she shows, this history of the co-evolution of medicine and consumer culture tells us much about our current predicament over health care in the United States. Understanding where the shopping model came from, why it was so long resisted in medicine, and why it finally triumphed in the late twentieth century helps explain why, despite striking changes that seem to empower patients, so many Americans remain unhappy and confused about their status as patients today."--Book jacket.
650		0	_aConsumer-driven health care _zUnited States _xHistory. _9322614
650		0	_aMedical care _zUnited States _xHistory. _9322615
650		0	_aMedicine _zUnited States _xMarketing _xHistory. _9322616
830		0	_aStudies in social medicine. _9322617
994			_aC0 _bNFG
942	0	0	_00
999			_c245833 _d245833