000			04901cam a22004698i 4500
001			ocn964294340
003			OCoLC
005			20180722224637.0
008			161122t20172017nyua b 001 0ceng c
010			_a 2016053946
040			_aNcU/DLC _beng _erda _cNOC _dDLC _dYDX _dBDX _dBTCTA _dOCLCO _dOCLCF _dOCLCQ _dGK8 _dOCL _dBUR _dIK2 _dFM0 _dJAO _dOBE _dNFG
019			_a995268927 _a995381785
020			_a9780307907271 _q(hardcover ; _qalk. paper)
020			_a0307907279 _q(hardcover ; _qalk. paper)
035			_a(OCoLC)964294340 _z(OCoLC)995268927 _z(OCoLC)995381785
042			_apcc
043			_an-us-mi
092			_aKellogg, J. _bM345
049			_aNFGA
100	1		_aMarkel, Howard, _eauthor. _9184831
245	1	4	_aThe Kelloggs : _bthe battling brothers of Battle Creek / _cHoward Markel.
250			_aFirst edition.
264		1	_aNew York : _bPantheon Books, _c[2017]
264		4	_c©2017
300			_axxix, 506 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 393-480) and index.
505	0		_aIntroduction : The Cain and Abel of America's heartland -- Part I. "Michigan fever". "Go west, young man" -- The chosen one -- New brooms sweep clean -- Long-distance learning -- Part II. An empire of wellness. Building the San -- "What's more American than corn flakes?" -- "Fire!" ... and cease-fire -- The new San -- Part III. Manufacturing health. The San's operations -- A "university of health" -- Will's place -- Part IV. Battles of old age. The prison of resentment -- The doctor's crusade against race degeneracy -- A full plate -- "Uneasy lies the head that wears a crown" -- The final score.
520			_a"John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, went west to the wooded Michigan frontier to start a farm that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform." The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest medical school, Bellevue Hospital Medical College. Kellogg's main medical focus--and America's number one malady: indigestion. Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age."--Jacket.
600	1	0	_aKellogg, John Harvey, _d1852-1943. _9333992
600	1	0	_aKellogg, W. K. _q(Will Keith), _d1860-1951. _9333993
610	2	0	_aBattle Creek Sanitarium (Battle Creek, Mich.) _xHistory. _9333994
610	2	0	_aKellogg Toasted Corn Flake Company _xHistory. _9333995
610	2	0	_aKellogg Company _xHistory. _9333996
650		0	_aPhysicians _zMichigan _vBiography. _9333997
650		0	_aIndustrialists _zMichigan _vBiography. _9333998
651		0	_aBattle Creek (Mich.) _vBiography. _9333999
655		7	_aBiographies. _2lcgft _9870
994			_aC0 _bNFG
999			_c254483 _d254483