000 02273cam a22003978i 4500
001 ocn980301951
003 OCoLC
005 20180722225036.0
008 170323s2017 nyua b 001 0 eng
010 _a 2016058450
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
_dOCLCF
_dYDX
_dBTCTA
_dBDX
_dDAD
_dIK2
_dUOK
_dNFG
019 _a958350958
020 _a9781627792653
_q(hardcover)
020 _a1627792651
_q(hardcover)
035 _a(OCoLC)980301951
_z(OCoLC)958350958
042 _apcc
092 _a158.2
_bS531
049 _aNFGA
100 1 _aSharot, Tali,
_eauthor.
_9188615
245 1 4 _aThe influential mind :
_bwhat the brain reveals about our power to change others /
_cTali Sharot.
250 _aFirst edition.
263 _a1709
264 1 _aNew York :
_bHenry Holt and Company,
_c2017.
300 _ax, 242 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _a(Priors) Does evidence change beliefs? -- (Emotion) How we were persuaded to reach for the moon -- (Incentives) should you scare people into action? -- (Agency) How you obtain power by letting go -- (Curiosity) What do people really want to know? -- (State) What happens to minds under threat? -- (Others, part I) Why do babies love iPhones? -- (Others, part II) Is "unanimous" as reassuring as it sounds? -- The future of influence?
520 _a"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"--Amazon.com.
650 0 _aInfluence (Psychology)
_969515
650 0 _aSocial influence.
_9105008
650 0 _aAttitude change.
_9842
650 0 _aNeuropsychology.
_960833
994 _aC0
_bNFG
999 _c259055
_d259055