000			03219cam a22003858i 4500
001			on1000150477
003			OCoLC
005			20180722225840.0
008			170807s2018 nyua b 001 0 eng
010			_a 2017019309
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCQ _dTXB _dDAD _dBUR _dVP@ _dSO$ _dZAC _dCPCBT _dNFG
020			_a9781632866745 _q(hardcover ; _qalk. paper)
020			_a1632866749 _q(hardcover ; _qalk. paper)
020			_z9781632866769 _q(ePub)
035			_a(OCoLC)1000150477
037			_bSt Martins Pr, C/O Mps 16365 James Madison Hwy Us Hwy 15, Gordonsville, VA, USA, 22942, (212)6745151 _nSAN 631-5011
042			_apcc
092			_a303.4833 _bA441
049			_aNFGA
100	1		_aAllocca, Kevin, _eauthor. _9351535
245	1	0	_aVideocracy : _bhow YouTube is changing the world... with double rainbows, singing foxes, and other trends we can't stop watching / _cKevin Allocca.
264		1	_aNew York : _bBloomsbury, _c2018.
300			_axv, 335 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 308-323) and index.
520			_a"From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder Song," an AsapSCIENCE explainer, Rebecca Black's "Friday," or the "Evolution of Dance," Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--among many others--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips."--Dust jacket.
505	0		_aAt the zoo -- Creating entertainment in the Auto-Tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche : the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent.
630	0	0	_aYouTube (Electronic resource) _9113218
650		0	_aInternet videos _xSocial aspects. _9351536
650		0	_aInformation society. _990452
650		0	_aPopular culture. _986235
994			_aC0 _bNFG
999			_c267805 _d267805