000			03410cam a2200385 i 4500
001			ocn994315355
003			OCoLC
005			20180805223941.0
008			180504s2018 nyu 000 0 eng
010			_a 2018020079
040			_aDLC _beng _erda _cDLC _dOCLCO _dJQW _dFM0 _dYDX _dOCLCO _dPNX _dDAD _dTXKYL _dOCLCF _dOCL _dNFG
019			_a1038017026
020			_a9780062673046 _qhardcover
020			_a0062673041 _qhardcover
035			_a(OCoLC)994315355 _z(OCoLC)1038017026
042			_apcc
092			_a338.761 _bK48
049			_aNFGA
100	1		_aKilday, Bill, _eauthor. _9364723
245	1	0	_aNever lost again : _bthe Google mapping revolution that sparked new industries and augmented our reality / _cBill Kilday.
250			_aFirst edition.
264		1	_aNew York, NY : _bHarperBusiness, _c[2018]
300			_axvi, 347 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0	0	_gWHERE ARE WE GOING?: THE START-UP YEARS. _tThe Superman thing -- _tPowers of ten -- _tThe green folder -- _tOut of gas -- _tSituation room -- _tBehind the curtain -- _tSeries B or Series G? -- _gRECALCULATING: THE GOOGLE YEARS. _tFeeling lucky -- Table for 33 -- _tA friendly wager in Building 41 -- _tLaunching Google Maps mania -- _tSparking a new industry -- _tHello, Google Earth -- _tDashboard for the planet -- _tYou: a blue dot -- _tOkay , Google, where am I? -- _tStreet cred -- _t4,000 lattes -- _tGoogle's new eye in the sky -- _tProject Ground Truth -- _tMoonshot complete. Now on to Mars -- _gEpilogue: _tDid you get one?
520			_a"Never Lost Again chronicles the evolution of mapping technology--the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole--a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map."--Amazon.com.
630	0	0	_aGoogle Maps. _9364724
650		0	_aMaps _xComputer network resources. _9364725
650		0	_aGeographic information systems _xSocial aspects. _9364726
650		0	_aDigital mapping. _9199233
650		0	_aInternet in cartography. _9364727
994			_aC0 _bNFG
999			_c278141 _d278141