000 | 02978cam a2200373 i 4500 | ||
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001 | on1050456431 | ||
003 | OCoLC | ||
005 | 20181210002616.0 | ||
008 | 180831t20182018nyuad b 001 0 eng | ||
010 | _a 2018041567 | ||
040 |
_aDLC _beng _erda _cDLC _dOCLCF _dOCLCO _dWIM _dOQX _dJQM _dVP@ _dBUR _dBUDAP _dFLWMD _dSSH _dVHP _dT3B _dYDX _dNDS _dMOB _dNFG |
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019 |
_a1059522113 _a1061275124 |
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020 |
_a9780525540830 _q(hardcover) |
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020 |
_a0525540830 _q(hardcover) |
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035 |
_a(OCoLC)1050456431 _z(OCoLC)1059522113 _z(OCoLC)1061275124 |
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042 | _apcc | ||
092 |
_a658.8 _bG585 |
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049 | _aNFGA | ||
100 | 1 |
_aGodin, Seth, _eauthor. _92281 |
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245 | 1 | 0 |
_aThis is marketing / _cSeth Godin. |
246 | 3 | 4 |
_aThis is marketing : _byou can't be seen until you learn to see |
246 | 1 |
_iPre-publication subtitle: _aWork that matters for people who care |
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264 | 1 |
_aNew York, New York : _bPortfolio/Penguin, an imprint of Penguin Random House LLC, _c[2018] |
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264 | 4 | _c©2018 | |
300 |
_axvi, 267 pages : _billustrations, charts ; _c19 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references (pages 253-256) and index. | ||
505 | 0 | _aNot mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desires -- More of the who: Seeking the smallest viable market -- People like us do things like this -- Trust and tension create forward motion -- Status, dominance, and affiliation -- A better business plan -- Semiotics, symbols, and vernacular -- Treat different people differently -- Reaching the right people -- Price is a story -- Permission and remarkability in a virtuous cycle -- Trust is as scarce as attention -- The funnel -- Organizing and leading a tribe -- Some case studies using the method -- Marketing works, and now it's your turn -- Marketing to the most important person. | |
520 | _aGreat marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see. | ||
650 | 0 |
_aMarketing. _917562 |
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994 |
_aC0 _bNFG |
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999 |
_c278828 _d278828 |