000 02978cam a2200373 i 4500
001 on1050456431
003 OCoLC
005 20181210002616.0
008 180831t20182018nyuad b 001 0 eng
010 _a 2018041567
040 _aDLC
_beng
_erda
_cDLC
_dOCLCF
_dOCLCO
_dWIM
_dOQX
_dJQM
_dVP@
_dBUR
_dBUDAP
_dFLWMD
_dSSH
_dVHP
_dT3B
_dYDX
_dNDS
_dMOB
_dNFG
019 _a1059522113
_a1061275124
020 _a9780525540830
_q(hardcover)
020 _a0525540830
_q(hardcover)
035 _a(OCoLC)1050456431
_z(OCoLC)1059522113
_z(OCoLC)1061275124
042 _apcc
092 _a658.8
_bG585
049 _aNFGA
100 1 _aGodin, Seth,
_eauthor.
_92281
245 1 0 _aThis is marketing /
_cSeth Godin.
246 3 4 _aThis is marketing :
_byou can't be seen until you learn to see
246 1 _iPre-publication subtitle:
_aWork that matters for people who care
264 1 _aNew York, New York :
_bPortfolio/Penguin, an imprint of Penguin Random House LLC,
_c[2018]
264 4 _c©2018
300 _axvi, 267 pages :
_billustrations, charts ;
_c19 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 253-256) and index.
505 0 _aNot mass, not spam, not shameful -- The marketer learns to see -- Marketing changes people through stories, connections, and experience -- The smallest viable market -- In search of "better" -- Beyond commodities -- The canvas of dreams and desires -- More of the who: Seeking the smallest viable market -- People like us do things like this -- Trust and tension create forward motion -- Status, dominance, and affiliation -- A better business plan -- Semiotics, symbols, and vernacular -- Treat different people differently -- Reaching the right people -- Price is a story -- Permission and remarkability in a virtuous cycle -- Trust is as scarce as attention -- The funnel -- Organizing and leading a tribe -- Some case studies using the method -- Marketing works, and now it's your turn -- Marketing to the most important person.
520 _aGreat marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see.
650 0 _aMarketing.
_917562
994 _aC0
_bNFG
999 _c278828
_d278828