000			04427cam a22004218i 4500
001			on1097466357
003			OCoLC
005			20191218095209.0
008			190325s2019 nyu b 001 0 eng
010			_a 2019012404
040			_aDLC _beng _erda _cDLC _dBDX _dOCLCF _dOCLCO _dYDX _dCMI _dBUR _dUAP _dNFG
019			_a1088698772
020			_a9780062883308 _q(hardback)
020			_a0062883305 _q(hardback)
035			_a(OCoLC)1097466357 _z(OCoLC)1088698772
042			_apcc
092			_a658.5038 _bB879
049			_aNFGA
100	1		_aBrown, Pauline, _d1966- _eauthor.
245	1	0	_aAesthetic intelligence : _bhow to boost it and use it in business and beyond / _cPauline Brown.
250			_aFirst edition.
263			_a1911
264		1	_aNew York : _bHarperBusiness, an imprint of HarperColllinsPublishers, _c[2019]
300			_axvii, 264 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 225-250) and index.
520			_a"Luxury brand guru and chairman of LVMH Moett Hennessy Louis Vuitton, Pauline Brown brings her 25 years of experience to this cutting-edge book about the aesthetic value of a company's product or service"-- _cProvided by publisher.
520			_a"Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence--or "the other AI," as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills: Attunement--how to develop higher consciousness of your environment and the emotional effects of all its stimuli Interpretation--how to translate your emotional reactions (both positive and negative) to sensorial stimuli into thoughts and ideas that form the basis of an aesthetic position, preference, or expression Articulation--how to express the aesthetic vision for your products or services in a way that your partners and team members can implement and deliver to customers Curation--how to organize, integrate and edit a wide variety of aesthetic expressions and ideas into a cohesive, credible, and powerful experience for your customers. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences"-- _cProvided by publisher.
505	0		_aIntroduction: Aesthetics matter -- Part I: Mastering the other AI. The aesthetic advantage ; Coming to our senses ; Cracking the code ; Designed to last -- Part II: Boost your AQ. Tuning in to taste ; Interpreting (and reinterpreting) personal style ; The art of curation: restoring harmony and balance ; Articulating artistry -- Part III: The aesthetic future. The future of aesthetics.
650		0	_aCreative ability in business. _937609
650		0	_aStrategic planning. _941049
650		0	_aMarketing. _917562
650		0	_aAesthetics _xEconomic aspects.
650		0	_aConsumer behavior. _949707
994			_aC0 _bNFG
999			_c300582 _d300582