000			03192cam a2200457 i 4500
001			on1102474552
003			OCoLC
005			20200214140602.0
008			191007s2020 nyua b 001 0 eng
010			_a 2019030794
040			_aDLC _beng _erda _cDLC _dOCLCO _dTP7 _dOCLCF _dTOH _dJQM _dUAP _dJTH _dYDX _dUKMGB _dNFG
015			_aGBC019072 _2bnb
016	7		_a019702987 _2Uk
019			_a1134392767 _a1135054096
020			_a9781631493942 _qhardcover
020			_a1631493949 _qhardcover
035			_a(OCoLC)1102474552 _z(OCoLC)1134392767 _z(OCoLC)1135054096
042			_apcc
043			_an-us---
092			_a338.7097 _bC492
049			_aNFGA
100	1		_aChatelain, Marcia, _d1979- _eauthor.
245	1	0	_aFranchise : _bthe golden arches in Black America / _cMarcia Chatelain.
250			_aFirst edition.
264		1	_aNew York, NY : _bLiveright Publishing Corporation, a division of W. W. Norton & Company, _c[2020]
300			_a324 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion: bigger than a hamburger.
520			_a"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"-- _cProvided by publisher.
610	2	0	_aMcDonald's Corporation. _974974
650		0	_aFast food restaurants _zUnited States.
650		0	_aFranchises (Retail trade) _zUnited States.
650		0	_aBusiness enterprises _xPurchasing _zUnited States. _972520
650		0	_aAfrican Americans _xCivil rights. _921136
650		0	_aRace discrimination _zUnited States. _9223967
650		0	_aAfrican Americans _xEconomic conditions. _9351357
994			_aC0 _bNFG
999			_c307190 _d307190