000			02148cam a2200397Mi 4500
001			on1099689543
003			OCoLC
005			20200521170504.0
008			190503s2020 enk b 001 0 eng d
040			_aYDX _beng _cYDX _dBDX _dUKMGB _dOCLCO _dOCLCF _dSINLB _dCHVBK _dOCLCO _dNFG
015			_aGBC001515 _2bnb
016	7		_a019664592 _2Uk
019			_a1099684497
020			_a0749498714 _qpaperback
020			_a9780749498719 _qpaperback
020			_a9780749498733 _qhardback
020			_a0749498730 _qhardback
020			_z9780749498726 (PDF ebook)
035			_a(OCoLC)1099689543 _z(OCoLC)1099684497
092			_a658.872 _bC331
049			_aNFGA
100	1		_aCarvill, Michelle, _d1969- _eauthor.
245	1	0	_aMyths of social media : _bdismiss the misconceptions and use social media effectively in business / _cMichelle Carvill, Ian MacRae.
264		1	_aLondon : _bKogan Page, _c2020.
300			_axiii, 226 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aBusiness myths
520			_aEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.
650		0	_aSocial media. _919641
650		0	_aInternet marketing. _956855
700	1		_aMacRae, Ian _c(Psychologist), _eauthor.
830		0	_aBusiness myths.
994			_aC0 _bNFG
999			_c308408 _d308408