000			03362cam a22004698i 4500
001			on1128100056
003			OCoLC
005			20201103120616.0
008			200507s2020 nyu b 001 0 eng
010			_a 2020021183
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCQ _dOCLCF _dUAP _dILC
019			_a1198236880
020			_a9780062917775 _q(hardcover)
020			_a0062917773 _q(hardcover)
020			_a9780062917782 _q(trade paperback)
020			_a0062917781 _q(trade paperback)
035			_a(OCoLC)1128100056 _z(OCoLC)1198236880
042			_apcc
043			_an-us---
092			_a338.768 _bH326
049			_aNFGA
100	1		_aHart, Matt, _eauthor.
245	1	0	_aWin at all costs : _binside Nike running and its culture of deception / _cMatt Hart.
250			_aFirst edition.
263			_a2009
264		1	_aNew York : _bDey St., an imprint of William Morrow, _c[2020]
300			_a416 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages [349]-399) and index.
505	0		_aPrologue -- The best feeling I've ever had in my life -- Fort Knox west -- What are you on? -- Taking running off the back page -- Just a coach doing the right thing -- It won't be pretty -- Nothing to lose -- The cleanest -- Loyalty over competency -- You have no idea -- Even dying won't keep him -- Am I working for the Nike Mafia? -- Let's run -- I pay you to run -- Did you have anything to confess? -- Infused -- Loophole Salazar -- You're a nobody -- Off track -- Banned in Doha -- Epilogue.
520			_a"Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program-the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file-a 4.7-megabyte PDF named "Tic Toc, Tic Toc. . . ." He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà-the Mafia-like code of silence about performance-enhancing drugs among those involved-and alerted the USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike's running program, uncovering a corporate win-at-all-costs culture"-- _cProvided by publisher.
610	2	0	_aNike (Firm) _xCorrupt practices.
610	2	0	_aNike (Firm). _bOregon Project.
600	1	0	_aSalazar, Alberto, _d1958- _991718
650		0	_aRunners (Sports) _zUnited States. _9392908
650		0	_aTrack and field _xCorrupt practices.
650		0	_aDoping in sports _zUnited States. _9124499
650		0	_aSporting goods industry _xCorrupt practices _zUnited States.
994			_aC0 _bNFG
999			_c317885 _d317885