000			01732cam a22003378i 4500
001			on1268544525
003			OCoLC
005			20220315132925.0
008			210913s2022 nju 001 0 eng c
010			_a 2021045160
040			_aWaSeSS/DLC _beng _erda _cDLC _dOCLCO _dOCLCF _dTOH _dNFG
020			_a9781119844631 _q(hardback)
020			_a1119844630
035			_a(OCoLC)1268544525
042			_apcc
092			_a658.812 _bE79
049			_aNFGA
100	1		_aEstes, Janelle, _eauthor.
245	1	0	_aUser tested : _bhow the world's top companies use human insight to create great experiences / _cJanelle Estes and Andy MacMillan.
263			_a2112
264		1	_aHoboken, New Jersey : _bWiley, _c[2022]
300			_axx, 215 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."-- _cProvided by publisher.
650		0	_aCustomer relations. _958753
700	1		_aMacMillan, Andy _q(Andy P.), _eauthor.
994			_aC0 _bNFG
999			_c342210 _d342210