000 02404cam a2200373 i 4500
001 on1344436154
003 OCoLC
005 20220930113022.0
008 220915s2022 nyua 000 0 eng d
040 _aGO3
_beng
_erda
_cGO3
_dYDX
_dBDX
_dOEM
_dUPM
_dUAP
_dPPR
_dNFG
019 _a1289986677
_a1290000087
_a1290014446
_a1334493767
020 _a9781523516971
020 _a1523516976
035 _a(OCoLC)1344436154
_z(OCoLC)1289986677
_z(OCoLC)1290000087
_z(OCoLC)1290014446
_z(OCoLC)1334493767
092 _a302.22
_bV225
049 _aNFGA
100 1 _aVandeHei, Jim,
_eauthor.
245 1 0 _aSmart Brevity : the power of saying more with less /
_cJim VandeHei, Mike Allen and Roy Schwartz.
264 1 _aNew York :
_bWorkman Publishing,
_c[2022]
300 _a218 pages :
_bcolor illustrations ;
_c21 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"Smart Brevity count: 28002 words, 106 minutes."
520 _aAnyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity.
520 _a"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications." -- Amazon.com.
505 0 _aIntroduction: the fog of words -- What is smart brevity? -- How to do it -- Smart brevity in action.
650 0 _aCommunication.
_929837
650 0 _aInterpersonal communication.
_926381
655 7 _aSelf-help publications.
_2lcgft
_9322522
700 1 _aAllen, Mike
_c(Journalist),
_eauthor.
700 1 _aSchwartz, Roy,
_d1980-
_eauthor.
994 _aC0
_bNFG
999 _c350496
_d350496