000 | 02404cam a2200373 i 4500 | ||
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001 | on1344436154 | ||
003 | OCoLC | ||
005 | 20220930113022.0 | ||
008 | 220915s2022 nyua 000 0 eng d | ||
040 |
_aGO3 _beng _erda _cGO3 _dYDX _dBDX _dOEM _dUPM _dUAP _dPPR _dNFG |
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019 |
_a1289986677 _a1290000087 _a1290014446 _a1334493767 |
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020 | _a9781523516971 | ||
020 | _a1523516976 | ||
035 |
_a(OCoLC)1344436154 _z(OCoLC)1289986677 _z(OCoLC)1290000087 _z(OCoLC)1290014446 _z(OCoLC)1334493767 |
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092 |
_a302.22 _bV225 |
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049 | _aNFGA | ||
100 | 1 |
_aVandeHei, Jim, _eauthor. |
|
245 | 1 | 0 |
_aSmart Brevity : the power of saying more with less / _cJim VandeHei, Mike Allen and Roy Schwartz. |
264 | 1 |
_aNew York : _bWorkman Publishing, _c[2022] |
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300 |
_a218 pages : _bcolor illustrations ; _c21 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _a"Smart Brevity count: 28002 words, 106 minutes." | ||
520 | _aAnyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity. | ||
520 | _a"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications." -- Amazon.com. | ||
505 | 0 | _aIntroduction: the fog of words -- What is smart brevity? -- How to do it -- Smart brevity in action. | |
650 | 0 |
_aCommunication. _929837 |
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650 | 0 |
_aInterpersonal communication. _926381 |
|
655 | 7 |
_aSelf-help publications. _2lcgft _9322522 |
|
700 | 1 |
_aAllen, Mike _c(Journalist), _eauthor. |
|
700 | 1 |
_aSchwartz, Roy, _d1980- _eauthor. |
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994 |
_aC0 _bNFG |
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999 |
_c350496 _d350496 |