000 02441cam a22003617i 4500
001 on1402781585
003 OCoLC
005 20231219145251.0
008 230822s2023 maua 001 0 eng d
040 _aCNWPU
_beng
_cCNWPU
_dMYA
_dSO$
_dOCLCO
_dWKM
_dTP7
_dNFG
020 _a9780760383179
_q(hardcover)
020 _a0760383170
_q(hardcover)
035 _a(OCoLC)1402781585
092 _a744.63
_bP481
049 _aNFGA
100 1 _aPeters, Allan,
_eauthor.
245 1 0 _aLogos that last :
_bhow to create iconic visual branding /
_cby Allan Peters.
264 1 _aBeverly, MA :
_bRockport Publishers, an imprint of The Quarto Group,
_c2023.
264 4 _c©2023
300 _a208 pages :
_bcolor illustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
520 _a"Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process." --
_cProvided by publisher.
520 _aWith Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
505 0 _aWhat makes a logo last? -- Brand mark process -- Inspiration hunting -- Badge design process -- Brand extensions -- Brand evolution -- The shop -- Case studies -- Passion projects.
650 0 _aLogos (Symbols)
650 0 _aLogos (Symbols)
_xDesign.
650 0 _aProduct design.
650 0 _aBranding (Marketing)
_998348
994 _aC0
_bNFG
999 _c377927
_d377927