000 | 02441cam a22003617i 4500 | ||
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001 | on1402781585 | ||
003 | OCoLC | ||
005 | 20231219145251.0 | ||
008 | 230822s2023 maua 001 0 eng d | ||
040 |
_aCNWPU _beng _cCNWPU _dMYA _dSO$ _dOCLCO _dWKM _dTP7 _dNFG |
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020 |
_a9780760383179 _q(hardcover) |
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020 |
_a0760383170 _q(hardcover) |
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035 | _a(OCoLC)1402781585 | ||
092 |
_a744.63 _bP481 |
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049 | _aNFGA | ||
100 | 1 |
_aPeters, Allan, _eauthor. |
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245 | 1 | 0 |
_aLogos that last : _bhow to create iconic visual branding / _cby Allan Peters. |
264 | 1 |
_aBeverly, MA : _bRockport Publishers, an imprint of The Quarto Group, _c2023. |
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264 | 4 | _c©2023 | |
300 |
_a208 pages : _bcolor illustrations ; _c26 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aIncludes index. | ||
520 |
_a"Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level. Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity. Logos that Last also includes: Detailed case studies that follow designs from concept to completion; Tips for turning a good idea into a great logo; Strategies for extending a great logo into a dynamic brand system; Advice for turning your passion into your profession. With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process." -- _cProvided by publisher. |
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520 | _aWith Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding. | ||
505 | 0 | _aWhat makes a logo last? -- Brand mark process -- Inspiration hunting -- Badge design process -- Brand extensions -- Brand evolution -- The shop -- Case studies -- Passion projects. | |
650 | 0 | _aLogos (Symbols) | |
650 | 0 |
_aLogos (Symbols) _xDesign. |
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650 | 0 | _aProduct design. | |
650 | 0 |
_aBranding (Marketing) _998348 |
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994 |
_aC0 _bNFG |
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999 |
_c377927 _d377927 |