000			03914cam a2200421 i 4500
001			on1418844047
003			OCoLC
005			20240216112036.0
008			240124t20242024nyu e b 001 0 eng
010			_a 2023048672
040			_aDLC _beng _erda _cFSP _dFSP _dOCLCO _dOI6 _dIFK _dJQF _dNFG
020			_a9780593727140 _q(hardcover)
020			_a0593727142 _q(hardcover)
035			_a(OCoLC)1418844047
043			_an-us---
092			_a324.2736 _bB624
049			_aNFGA
100	1		_aBitecofer, Rachel, _eauthor.
245	1	0	_aHit 'em where it hurts : _bhow to save democracy by beating Republicans at their own game / _cRachel Bitecofer ; with Aaron Murphy.
246	3		_aHit them where it hurts
250			_aFirst edition.
264		1	_aNew York : _bCrown, _c[2024]
264		4	_c©2024
300			_axvii, 262 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 225-250) and index.
505	0		_aPart I: Rough clay -- Democracy on its deathbed -- Partisanship is a helluva drug -- You are what you eat -- A critical culture war -- Part II: Chess versus checkers -- This or that? -- All politics are national -- Controlling the narrative -- Part III: The art of electoral war -- Stronger messaging in seven steps -- How to land punches -- How to give wedgies -- The proof is in the pudding -- Voters are just not that into you.
520			_a"A radical, urgent plan for how the Democratic Party and its supporters can maintain power at one of the most pivotal moments in the history of our nation's democracy. Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies-especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue-like the Supreme Court's 2022 Dobbs decision overturning Roe v. Wade-have they found a way to counter this effect. Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats' rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept-negative partisanship, or the idea that voters, even most so-called independents, don't vote for their candidate so much as they vote against their candidate's opponent. Seen through this lens, Hit 'Em Where It Hurts is a deep dive into the Republicans' own playbook, sharing how Democrats can turn the Right's own tactics against them. The way for Democrats to wage-and win-electoral war, Bitecofer writes, is to present themselves as "brand ambassadors for freedom, health, wealth, safety, and common sense," the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues. As America careens into the election cycle that will determine its democratic future, Hit 'Em Where It Hurts is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour"-- _cProvided by publisher.
610	2	0	_aDemocratic Party (U.S.) _y21st century.
650		0	_aVoting _zUnited States _y21st century.
650		0	_aPolitical culture _zUnited States _y21st century. _9205714
650		0	_aPolitical sociology _zUnited States _y21st century.
651		0	_aUnited States _xPolitics and government _y21st century. _9124279
700	1		_aMurphy, Aaron, _d1979- _eauthor.
994			_aC0 _bNFG
999			_c380730 _d380730