000			03066cam a22003858i 4500
001			on1385296926
003			OCoLC
005			20240306143716.0
008			230810s2024 nyua e 000 0 eng
010			_a 2023037542
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dOCLCO _dOJ4 _dRNL _dOCLCO _dJTH _dNFG
019			_a1419000599
020			_a9780306923128 _q(hardcover)
020			_a0306923122
020			_a9780306923135 _q(trade paperback)
020			_a0306923130
035			_a(OCoLC)1385296926 _z(OCoLC)1419000599
042			_apcc
092			_a658.827 _bS484
049			_aNFGA
100	1		_aSerhant, Ryan, _eauthor.
245	1	0	_aBrand it like Serhant : _bstand out from the crowd, build your following, and earn more money / _cby Ryan Serhant.
250			_aFirst edition.
264		1	_aNew York, NY : _bHachette Go, _c2024.
300			_ax, 320 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aThe new road to success is paved with good branding -- Welcome to the Serhant brand strategy system -- Phase one: discover your core identity -- It's time to think bigger: creating your brand vision -- The and behind your brand: finding your superpower -- How to be the one: brand personality -- Creating your visual identity the right way -- Take great photos -- Phase two: consistency is key -- The five families (platforms) -- Consistent content -- Authenticity -- TMI and other ways to ruin your brand -- Phase three: shout it from the mountaintop -- The power of amplification -- Partnerships -- Get ready to be transformed.
520			_a"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant guides readers through the exact same strategy that transformed Serhant from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. Like the bestselling Sell it Like Serhant and Big Money Energy, Ryan's third book features actionable, easy-to-follow advice couched within the crazy stories that continue to make up his daily life as an entrepreneur, but also fresh and incisive interviews with the people behind some of the most popular brands today: Gary Vaynerchuck, Kenneth Cole, Rebecca Minkoff, Justina Blakeny, and Mark Manson, to name a few. Start to finish, this book empowers readers to build an authentic, enduring brand by becoming known for what they want to be known for--and skyrocket their career"-- _cProvided by publisher.
650		0	_aBranding (Marketing) _998348
650		0	_aMarketing _xManagement. _953039
650		0	_aSuccess in business. _935821
994			_aC0 _bNFG
999			_c381770 _d381770