| 000 | 02369cam a22003974a 4500 | ||
|---|---|---|---|
| 001 | 006380133 | ||
| 003 | OCoLC | ||
| 005 | 20180722204110.0 | ||
| 008 | 040903s2005 maua b 001 0 eng | ||
| 010 | _a 2004020857 | ||
| 015 |
_aGBA482434 _2bnb |
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| 016 | 7 |
_a013039836 _2Uk |
|
| 020 | _a1591396190 (hardcover : alk. paper) | ||
| 020 | _a9781591396192 (hardcover : alk. paper) | ||
| 029 | 1 |
_aNLGGC _b267699484 |
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| 029 | 1 |
_aNZ1 _b8805980 |
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_aYDXCP _b2104599 |
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| 035 | _a(OCoLC)56421900 | ||
| 040 |
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| 042 | _apcc | ||
| 049 |
_aNFG5 _c1 |
||
| 092 |
_a658.802 _bK49 |
||
| 100 | 1 |
_aKim, W. Chan. _999802 |
|
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005. |
||
| 300 |
_axv, 240 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [223]-229) and index. | ||
| 505 | 0 | _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. | |
| 520 | _aIn a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description. | ||
| 650 | 0 |
_aMarket segmentation. _991478 |
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| 650 | 0 |
_aNew products. _998312 |
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| 700 | 1 |
_aMauborgne, Renée. _999803 |
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| 942 |
_cBOOK _020 |
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| 994 |
_aC0 _bNFG |
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| 998 | _a006380133 | ||
| 999 |
_c52769 _d52769 |
||