000			02668cam a2200421 a 4500
001			006443720
003			OCoLC
005			20180722204317.0
008			070322s2007 nyua 001 0aeng
010			_a 2007012193
020			_a0743296516
020			_a9780743296519
029	1		_aYDXCP _b2512377
035			_a(OCoLC)122701424
040			_aDLC _cDLC _dYDX _dBAKER _dJED _dYDXCP _dOMP _dNPL _dBUR _dBTCTA _dIXA _dOCLCQ _dVP@
043			_an-us---
049			_aNFGA _c1
092			_a973.9092 _bS561
100	1		_aShrum, Robert, _d1943- _9105605
245	1	0	_aNo excuses : _bconcessions of a serial campaigner / _cRobert Shrum.
260			_aNew York, NY : _bSimon & Schuster, _cc2007.
300			_axvii, 521 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505	0		_aA fortunate youth -- Come home, America : writing the words that moved one state -- Almost to the White House -- The dream that wouldn't die -- Three people around a television set -- My bridge to the twenty-first century -- An inconvenient campaign -- The 9/11 election.
520			_aStrategist Shrum gives us an epic and personal story of the struggle for power in America during the past four decades. He vividly recounts the personalities and forces that shaped the outcome of the closest and most important elections of our time. We are there in the back rooms, on the planes, and in the motorcades with George McGovern, Jimmy Carter, Ted Kennedy, Al Gore, John Kerry, John Edwards, and Bill and Hillary Clinton. Shrum reveals the manipulations and limitations of old and new forms of political persuasion, from the historic and sometimes controversial speeches he wrote to the negative ads he created, from prepping presidential nominees for critical debates to the deployment of the new political weapon, the Internet. Shrum argues that unlike Republicans from Reagan on, Democrats fall short, politically or in office, when they trim their convictions and walk away from fundamental issues--like universal health coverage. --From publisher description.
600	1	0	_aShrum, Robert, _d1943- _9105605
610	2	0	_aDemocratic Party (U.S.) _973009
650		0	_aPolitical campaigns _zUnited States. _9105606
650		0	_aPolitical candidates _zUnited States. _9105607
650		0	_aPolitical consultants _zUnited States _vBiography. _98998
650		0	_aPresidents _zUnited States _xElection. _9105608
650		0	_aSpeechwriters _zUnited States _vBiography. _9105609
651		0	_aUnited States _xPolitics and government _y1945-1989. _934062
651		0	_aUnited States _xPolitics and government _y1989- _915198
942			_cBOOK _013
994			_aC0 _bNFG
998			_a006443720
999			_c56325 _d56325