000			01721cam a2200325 a 4500
001			006771215
003			OCoLC
005			20180722205824.0
008			090710s2010 nyu b 001 0 eng
010			_a 2009027814
020			_a0385528752
020			_a9780385528757 : _c$26.00
035			_a(OCoLC)368020682
040			_aDLC _cDLC _dYDX _dYDXCP _dFN4 _dABG _dNFG
049			_aNFGA
092			_a303.4 _bH437
100	1		_aHeath, Chip. _998377
245	1	0	_aSwitch : _bhow to change things when change is hard / _cChip Heath and Dan Heath.
246	3	0	_aHow to change things when change is hard
250			_a1st ed.
260			_aNew York : _bBroadway Books, _cc2010.
300			_a305 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. [267]-292) and index.
505	0		_aThree surprises about change -- Direct the rider. Find the bright spots ; Script the critical moves ; Point to the destination -- Motivate the elephant. Find the feeling ; Shrink the change ; Grow your people -- Shape the path. Tweak the environment ; Build habits ; Rally the herd ; Keep the switch going ; Howe to make a switch ; Overcoming obstacles ; Next steps.
520			_aIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
650		0	_aChange (Psychology) _919567
700	1		_aHeath, Dan, _d1973- _998378
942			_cBOOK _032
998			_a006771215
999			_c80763 _d80763