Breakthrough branding : positioning your library to survive and thrive /
Walters, Suzanne.
Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson. - xxii, 191 pages ; 28 cm
Includes bibliographical references and index.
What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries.
Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion.
1555707661 (paperback : alk. paper) 9781555707668 (paperback : alk. paper)
2013005134
Branding (Marketing)
Libraries--Marketing.
Breakthrough branding : positioning your library to survive and thrive / Suzanne Walters and Kent Jackson. - xxii, 191 pages ; 28 cm
Includes bibliographical references and index.
What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries.
Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion.
1555707661 (paperback : alk. paper) 9781555707668 (paperback : alk. paper)
2013005134
Branding (Marketing)
Libraries--Marketing.