MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01826cam a2200361 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
007399615 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180722214225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130316s2013 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013005134 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1555707661 (paperback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781555707668 (paperback : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)830667989 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
NTE |
| -- |
ILC |
| -- |
YDXCP |
| -- |
CDX |
| -- |
NFG |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
021.7 |
| Item number |
W235 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walters, Suzanne. |
| 9 (RLIN) |
235467 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Breakthrough branding : |
| Remainder of title |
positioning your library to survive and thrive / |
| Statement of responsibility, etc |
Suzanne Walters and Kent Jackson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Chicago : |
| Name of producer, publisher, distributor, manufacturer |
Neal-Schuman, an imprint of the American Library Association, |
| Date of production, publication, distribution, manufacture |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 191 pages ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is a brand? -- Assessing your library brand -- Developing your library brand -- Defining a positioning strategy : why is it important to your library? -- Understanding segmentation : selecting your target markets -- Crafting a desired positioning strategy : achieving a distinctive difference -- Positioning and marketing strategies : introduction to positioning and the marketing mix -- Promoting your brand -- Advocating for libraries. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
98348 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Libraries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
168378 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jackson, Kent, |
| Dates associated with a name |
1945- |
| 9 (RLIN) |
235468 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Adult Book |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
007399615 |
