It takes a tribe : building the Tough Mudder movement /
Dean, Will,
It takes a tribe : building the Tough Mudder movement / Will Dean with Tim Adams. - viii, 262 pages, 8 unnumbered pages of plates : color illustrations ; 24 cm
Includes index.
In the beginning : the first mudder -- What makes a tough mudder : building character -- "I do no whine -- kids whine" : owning your fears -- Authentic at scale : growing a tribal culture -- Better never stops : making innovation happen -- Founder to CEO : the challenge of entrepreneurial leadership -- The business of belonging : connecting the tribe -- Tough lessons : learning from failure -- The gathering of the tribes : where next for the mudder nation?
"After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy"--Amazon.com.
9780735214699 0735214697 0241292603 9780241292600
2017021985
Obstacle racing.
It takes a tribe : building the Tough Mudder movement / Will Dean with Tim Adams. - viii, 262 pages, 8 unnumbered pages of plates : color illustrations ; 24 cm
Includes index.
In the beginning : the first mudder -- What makes a tough mudder : building character -- "I do no whine -- kids whine" : owning your fears -- Authentic at scale : growing a tribal culture -- Better never stops : making innovation happen -- Founder to CEO : the challenge of entrepreneurial leadership -- The business of belonging : connecting the tribe -- Tough lessons : learning from failure -- The gathering of the tribes : where next for the mudder nation?
"After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course: a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy"--Amazon.com.
9780735214699 0735214697 0241292603 9780241292600
2017021985
Obstacle racing.