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Sichol, Lowey Bundy,

From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C.S. Jennings. - 99 pages : illustrations ; 21 cm - From an idea to ... ; 1 . - Sichol, Lowey Bundy. From an idea to ; 1. .

Includes bibliographical references (pages 98-99).

Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--

Ages 10-12. Grades 4-6.

ISBN: 9781328453600 132845360X 9781328453617 1328453618 9781536453089 1536453080 9781549075094 1549075098

LCCN: 2018032034

Nat. Bib. No.: GBB919288 bnb

Nat. Bib. Agency Control No.: 019227016 Uk

Subjects--Personal Names:
Disney, Walt, 1901-1966 --Juvenile literature.

Subjects--Corporate Names:
Walt Disney Company--History--Juvenile literature.

Subjects--Topical Terms:
Branding (Marketing)--Juvenile literature.

Index Terms--Genre/Form:
Biographies.
Illustrated works.