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From an idea to Disney : how branding made Disney a household name / Lowey Bundy Sichol ; illustrated by C.S. Jennings.

By: Contributor(s): Material type: TextTextSeries: Sichol, Lowey Bundy. From an idea to ; 1.Publisher: Boston : Houghton Mifflin Harcourt, [2019]Copyright date: ©2019Description: 99 pages : illustrations ; 21 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781328453600
  • 132845360X
  • 9781328453617
  • 1328453618
  • 9781536453089
  • 1536453080
  • 9781549075094
  • 1549075098
Subject(s): Genre/Form:
Contents:
Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.
Summary: "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
Holdings
Item type Home library Collection Call number Materials specified Status Date due Barcode Item holds
Children's Book Children's Book Dr. James Carlson Library Children's NonFiction 384.8097 S565 Available 33111009376928
Children's Book Children's Book Main Library Children's NonFiction 384.8097 S565 Available 33111009698925
Children's Book Children's Book Northport Library Children's NonFiction 384.8097 S565 Available 33111008241354
Total holds: 0

Enhanced descriptions from Syndetics:

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!



"I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney



Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book! Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!) Discover behind-the-scenes magic of how Walt Disney World is run. Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

Includes bibliographical references (pages 98-99).

Ages 10-12.

Grades 4-6.

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.

Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.

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