User tested : how the world's top companies use human insight to create great experiences /
Estes, Janelle,
User tested : how the world's top companies use human insight to create great experiences / Janelle Estes and Andy MacMillan. - xx, 215 pages ; 24 cm
Includes index.
"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."--
9781119844631 1119844630
2021045160
Customer relations.
User tested : how the world's top companies use human insight to create great experiences / Janelle Estes and Andy MacMillan. - xx, 215 pages ; 24 cm
Includes index.
"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."--
9781119844631 1119844630
2021045160
Customer relations.