Smart Brevity : the power of saying more with less /
VandeHei, Jim,
Smart Brevity : the power of saying more with less / Jim VandeHei, Mike Allen and Roy Schwartz. - 218 pages : color illustrations ; 21 cm
"Smart Brevity count: 28002 words, 106 minutes."
Introduction: the fog of words -- What is smart brevity? -- How to do it -- Smart brevity in action.
Anyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity. "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications." -- Amazon.com.
9781523516971 1523516976
Communication.
Interpersonal communication.
Self-help publications.
Smart Brevity : the power of saying more with less / Jim VandeHei, Mike Allen and Roy Schwartz. - 218 pages : color illustrations ; 21 cm
"Smart Brevity count: 28002 words, 106 minutes."
Introduction: the fog of words -- What is smart brevity? -- How to do it -- Smart brevity in action.
Anyone who wants to be heard is facing an epic challenge--people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity. "Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications." -- Amazon.com.
9781523516971 1523516976
Communication.
Interpersonal communication.
Self-help publications.