Word of mouth marketing : how smart companies get people talking /
Sernovitz, Andy.
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - Rev. and updated ed. - New York : Kaplan Pub., c2009. - xxiii, 205 p. : ill. ; 24 cm.
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
1427798613 9781427798619
2008050920
Word-of-mouth advertising.
Word of mouth marketing : how smart companies get people talking / Andy Sernovitz. - Rev. and updated ed. - New York : Kaplan Pub., c2009. - xxiii, 205 p. : ill. ; 24 cm.
What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you?
1427798613 9781427798619
2008050920
Word-of-mouth advertising.