Word of mouth marketing : (Record no. 70788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01180cam a22002898a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 006632245 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180722205206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081124s2009 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008050920 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1427798613 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781427798619 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)251212767 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | YDXCP |
| -- | NFG |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | NFGA |
| Copy statement | 1 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 659.133 |
| Item number | S486 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sernovitz, Andy. |
| 9 (RLIN) | 128201 |
| 245 10 - TITLE STATEMENT | |
| Title | Word of mouth marketing : |
| Remainder of title | how smart companies get people talking / |
| Statement of responsibility, etc | Andy Sernovitz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. and updated ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Kaplan Pub., |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 205 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Word-of-mouth advertising. |
| 9 (RLIN) | 128202 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Adult Book |
| 994 ## - | |
| -- | C0 |
| -- | NFG |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | 006632245 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NonFiction | Dr. James Carlson Library | Dr. James Carlson Library | 03/13/2009 | 31 | 8 | 659.133 S486 | 33111005854654 | 03/16/2024 | 02/14/2024 | 24.95 | 11/13/2015 | Adult Book |