MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03819cam a22004218i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1199055816 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210702095442.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210405s2021 nyu 000 0aeng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021015310 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
WIM |
| -- |
TOH |
| -- |
NFG |
| 019 ## - |
|---|
| -- |
1255406757 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780593087466 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0593087461 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1199055816 |
| Canceled/invalid control number |
(OCoLC)1255406757 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
338.7664 |
| Item number |
M764 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NFGA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Montañez, Richard P., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Flamin' hot : |
| Remainder of title |
the incredible true story of one man's rise from janitor to top executive / |
| Statement of responsibility, etc |
Richard P. Montañez, with Mim Eichler Rivas. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2106 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Portfolio/Penguin, |
| Date of production, publication, distribution, manufacture |
[2021] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 220 pages ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: Let Your Hunger Be Your Guide -- You Are Flamin' Hot -- Act Like an Owner 101 -- Learn to Think Like an Executive -- The Best Ideas Are Served Hot -- Don't Be Afraid to Look Ridiculous (Shh! Because Greatness Often Comes in Ridiculous Forms!) -- The Power of "What If? What Then?" Makes It Worth the Risk -- Creating Your Flamin' Hot Sales Pitch -- When They Come For You, Change Your Game -- Why Words Matter and Other Leadership Lessons -- Believe That There Is Greatness in You. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard Montañez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, Montañez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, Montañez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage-or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. Montañez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves-jealous that someone with no formal education beyond the sixth grade could do his job-Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream"-- |
| Assigning source |
Provided by publisher. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Montañez, Richard P. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Frito-Lay, Inc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hispanic American executives |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Snack food industry |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
188591 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
37265 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rivas, Mim Eichler, |
| Relator term |
author. |
| 9 (RLIN) |
54914 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
NFG |
